Living by the sea, close
to Guincho Beach in Cascais all my life, it was to be expected that I would be influenced
by the waters of the Atlantic Ocean, first as a kid fishing with my dad, and
later finding the joy of surfing with my friends.

So very early I’ve started directing my life for surf as a
hobby as well as a career.

After working for more than 25 years with surf, on very
different segments of the market, like surf shops, warehouse distribution  managing, and even as a sales rep, I had the
privilege to get in touch with all different kind of people, and understand
some of the difficulties, questions, and needs of the market in physical stores
as well in online stores.

So that's how the idea for
this store came about.

 Our goal is, despite being an online store, to
communicate with the customer, and give him the best advice/option possible.

 We want the client to have the best experience
possible, during the process of buying the material he needs, but also when
uses that material, that must be the best for his needs.

 Surfing is one of the greatest experiences we
can have, so let’s make it as pleasant and fun as possible.

 The Surf Gear Shop